Oral Care and Remineralisation
The fluoride-free category, properly formulated.
Hydroxyapatite is what tooth enamel is made of. That simple fact underpins the fastest-growing segment in oral care, and it is a category where a marine-origin ingredient carries a story that synthetic material cannot.
What goes in, and why
Deposits into micro-defects in enamel and supports remineralisation. Hydroxyapatite has been used as an anticaries agent in Japan for decades, and is the basis of the fluoride-free positioning now growing across Europe and North America.
Glycerin, sorbitol and cellulose derivatives build the paste body and stability.
Foaming without the irritation some consumers report from stronger systems.
Mint dominates, but the fluoride-free segment is unusually open to alternatives.
At a glance
- Format — Paste or powder
- Pack options — Tubes, jars, tooth powder tins, single-use sachets.
- Branding — entirely yours
- Specification — agreed in writing before production
- Documentation — certificate of analysis with every lot
What this format demands of the peptide
Particle size is critical and non-negotiable. Enamel micro-defects are small, and the material must be milled to a distribution that can enter them — a coarse powder sits on the surface and does nothing. We agree a particle size distribution first, then purity and heavy metal limits to oral-care standards, which are tighter than food grade in some markets.
On dosing
Inclusion rate drives both efficacy positioning and cost. Published work on remineralisation uses defined concentrations; formulating below them and claiming the benefit is the most common error in this category.
Typical customers
Oral care brands, natural and fluoride-free ranges, dental practice retail, children's oral care, and sensitivity-focused products.
What we need from you
- Target dose per serving
- Pack format and serving count
- Regulatory market and intended claims
- Flavour direction, if any
- Expected annual volume
Confidentiality agreed before any formulation detail is exchanged.
The rest of the range
Beauty and Wellness
The category's core format.
Instant mix powderBone Health
Both actives from one supplier.
Instant mix powder or tabletMarine Calcium
Calcium in the form bone actually uses.
Instant mix powderJoint and Mobility
Connective tissue, not just cartilage.
Instant mix powderSports and Recovery
Tendon and ligament, not muscle.
Instant mix powderBeauty and Gut
The skin–gut axis, formulated.
Liquid, shelf stableReady-to-Drink Beverage
Where peptide quality shows immediately.
Solid doseTablets and Capsules
For consumers who will not mix a powder.