Whatever the sea gives us, we use completely
Marine by-product valorisation is not an environmental footnote to our business. It is the business.
The problem we work on
Processing waste accounts for 40 to 60% of whole fish weight. At a harbour handling hundreds of tonnes of landings a day, that is a very large quantity of organic material. Much of it is discarded on the shoreline, where it decays and generates methane, or diverted into low-value meal.
India's national fisheries policy explicitly targets reducing post-harvest loss from 20–25% down to 10%. Converting by-product into food-grade and feed-grade materials sits directly inside that objective.
A blue economy business, not a marine extraction one
India's blue economy policy rests on using ocean resources for growth while keeping the resource base intact. Most marine ventures take something out of the sea. We take nothing.
Every kilogram we process comes from fish that was already caught, already landed and already sold for food. We add no fishing effort, no vessel time and no pressure on any stock. Our raw material begins its life with us at the moment it would otherwise have been thrown away.
That places the venture in the circular part of the blue economy rather than the extractive part — recovering value from what the existing fishery already produces, rather than asking the sea for more.
Where this sits in policy
- PMMSY — targets reducing post-harvest loss from 20-25% to 10%
- India's Blue Economy framework — sustainable use of marine resources for growth and livelihoods
- SDG 14, Life Below Water — no incremental fishing pressure
- SDG 12, Responsible Production — waste valorisation over disposal
- Circular bioeconomy — by-product as feedstock, not as effluent
What marine sourcing actually changes
Collagen is extracted from an animal, and buyers reasonably ask what that animal cost the planet. The honest answer is more interesting than a bar chart.
What we can say without qualification
No land, no freshwater, no feed
Cattle and pigs require grazing or cropland, irrigation and feed. Aquaculture requires ponds, water exchange and formulated feed. Our raw material requires none of these. It arrives at a harbour as a consequence of a fishery that already exists for food.
No incremental fishing effort
We buy nothing that causes an additional net to be set. Every kilogram we process comes from fish already caught, landed and sold to be eaten. Our demand does not signal back to the vessel.
A genuinely wasted stream, here
This is where marine differs from bovine in India specifically. Hide and bone are already collected and used — leather and gelatin industries have taken them for a century. Fish scale at Indian landing centres is not. Much of it is discarded on the shoreline, where it decomposes. The material we divert is genuinely unused today.
Decomposition avoided
Organic material left on a shoreline breaks down anaerobically and generates methane, a greenhouse gas with far greater short-term warming effect than carbon dioxide. Removing that material has a real benefit, separate from anything the finished ingredient does.
The waste is already on the beach. The only question is what happens next.
Tamil Nadu lands nearly six lakh tonnes of marine fish a year. Forty to sixty per cent of that weight never reaches a plate.
Value that stays on the coast
The collectors and small processors who currently sell mixed waste at commodity prices are the same people who can supply segregated, labelled feedstock. That work is worth more, and we intend the difference to be visible in what they are paid.
Our supplier approach is built on multi-year agreements, a clear premium for segregation and handling discipline, and prompt payment — not on extracting the lowest possible price from an informal supply chain.
Commitments
- Supplier code of conduct across our collection network
- Fair and prompt payment, documented
- Process designed for mineral recovery, not discharge
- Employment weighted toward local processing and laboratory roles